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~person:"Choi, Sejung Marina"
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Choi, Sejung Marina
Sung, Yongjun
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"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
Saved in:
2
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
3
Increasing power and preventing pain : the moderating role of self-construal in advertising message framing
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10009009160
Saved in:
4
Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun
;
Choi, Sejung Marina
;
Ahn, Hongmin
;
Song, …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
Saved in:
5
Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Saved in:
6
The interplay of culture and situational cues in consumers' brand evaluation
Sung, Yongjun
;
Choi, Sejung Marina
;
Lin, Jhih-Syuan
- In:
International journal of consumer studies
36
(
2012
)
6
,
pp. 696-701
Persistent link: https://www.econbiz.de/10009675262
Saved in:
7
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 14-28)
.
2020
Persistent link: https://www.econbiz.de/10012263234
Saved in:
8
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
9
Brand‐Situation Congruity: The Roles of Self‐Construal and Brand Commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-956
Persistent link: https://www.econbiz.de/10010042252
Saved in:
10
Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
Lee, Taejun
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-509
Persistent link: https://www.econbiz.de/10009285724
Saved in:
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