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~person:"Choi, Tsan-Ming"
~subject:"Advertising"
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Choi, Tsan-Ming
Septianto, Felix
22
Gierl, Heribert
16
Chan, Kara
15
Dahlén, Micael
15
Eisend, Martin
15
Pelsmacker, Patrick de
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Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
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Bellman, Steven
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Choi, Yung Kyun
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7
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7
Moshary, Sarah
7
Phau, Ian
7
Rozendaal, Esther
7
Wilbur, Kenneth C.
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6
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Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
2
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1
Optimal advertising budget allocation in luxury
fashion
markets with social influences : a mean-variance analysis
Chiu, Chun-Hung
;
Choi, Tsan-Ming
;
Dai, Xin
;
Shen, Bin
; …
- In:
Production and operations management : the flagship …
27
(
2018
)
8
,
pp. 1611-1629
Persistent link: https://www.econbiz.de/10011969958
Saved in:
2
Optimal advertisement budget allocation and coordination in luxury
fashion
supply chains with multiple
brand
-tier products
Choi, Tsan-Ming
;
Liu, Na
- In:
Transportation research / E : an international journal
130
(
2019
),
pp. 95-107
Persistent link: https://www.econbiz.de/10012117854
Saved in:
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