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Study Motivations and Study Preferences in the Korean Hospitality and Tourism Field

Kim, Samuel Seongseop; Lee, Myong Jae; Chon, Kaye - In: Journal of Marketing for Higher Education 18 (2007) 2, pp. 216-239

<title>ABSTRACT</title> Many universities, two-year colleges, and graduate schools in Korea strive to increase the number of hospitality and tourism programs to accommodate the explosive popularity of the hospitality and tourism management field. This study aims to identify reasons why students in Korea at...

Persistent link: https://www.econbiz.de/10010973113

The influence of a TV drama on visitors' perception : a cross-cultural study

Kim, Samuel Seongseop; Agrusa, Jerome; Chon, Kaye - In: Journal of travel and tourism marketing 31 (2014) 3/4, pp. 536-562

Persistent link: https://www.econbiz.de/10010395939

Study motivations and study preferences in the Korean hospitality and tourism field

Kim, Samuel Seongseop; Lee, Myong Jae; Chon, Kaye - In: Journal of marketing for higher education 18 (2008) 2, pp. 216-239

Persistent link: https://www.econbiz.de/10003805741

A comparison of results of three statistical methods to understand the determinants of festival participants' expenditures

Kim, Samuel Seongseop; Prideaux, Bruce; Chon, Kaye - In: International journal of hospitality management 29 (2010) 2, pp. 297-307

Persistent link: https://www.econbiz.de/10003971456

The effects of Korean pop culture on Hong Kong residents' perceptions of Korea as a potential tourist destination

Kim, Samuel Seongseop; Agrusa, Jerome; Chon, Kaye; Cho, … - In: Journal of travel and tourism marketing 24 (2008) 2/3, pp. 163-183

Persistent link: https://www.econbiz.de/10003777987

Convention industry in South Korea: an economic impact analysis

Kim, Samuel Seongseop; Chon, Kaye; Chung, Kyu Yoop - In: Tourism management : research, policies, practice 24 (2003) 5, pp. 533-542

Persistent link: https://www.econbiz.de/10006821513

Effects of Korean television dramas on the flow of Japanese tourists

Kim, Samuel Seongseop; Agrusa, Jerome; Lee, Heesung; … - In: Tourism management : research, policies, practice 28 (2007) 5, pp. 1340-1353

Persistent link: https://www.econbiz.de/10007744902