Luxurious or economical? : an identification of tourists’ preferred hotel attributes using best-worst scaling (BWS)
Year of publication: |
2019
|
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Authors: | Kim, Bona ; Kim, Seongseop ; King, Brian ; Heo, Cindy Yoonjoung |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 2, p. 162-175
|
Subject: | behavioral and sociodemographic characteristics | best-worst scaling | hotel selection attributes | hotel type |
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