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Chu, Shu-Chuan
Sung, Yongjun
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Following brands on Twitter : an extension of theory of planned behavior
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Sung, Yongjun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 421-437
Persistent link: https://www.econbiz.de/10011567056
Saved in:
2
Brand personality dimensions in China
Chu, Shu-Chuan
;
Sung, Yongjun
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 163-182
Persistent link: https://www.econbiz.de/10009164279
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