Following brands on Twitter : an extension of theory of planned behavior
Year of publication: |
2016
|
---|---|
Authors: | Chu, Shu-Chuan ; Chen, Hsuan-Ting ; Sung, Yongjun |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 3, p. 421-437
|
Subject: | social media | Twitter | theory of planned behavior | brand attachment | Social Web | Social web | Verbrauchereinstellung | Consumer attitudes | Markenführung | Brand management |
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