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Creating online brand personality : the role of personal difference
Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
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The effects of humor on ad processing : mediating role of brand familiarity
Chung, Hwiman; Zhao, Xinshu - In: Journal of promotion management : JPM 17 (2011) 1, pp. 76-95
Persistent link: https://www.econbiz.de/10009238586
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Processing anti-smoking ads among college students : the role of emotional response and level of smoking
Chung, Hwiman; Ahn, Euijin; Kang, Seok - In: Journal of promotion management : JPM 22 (2016) 3, pp. 370-385
Persistent link: https://www.econbiz.de/10011532978
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The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010198653