The primary goal of this study is to investigate the financial returns to firms' communication actions on a firm-initiated social media platform by focusing on Facebook Business pages. To this end, we conceptualize and quantify two types of firms' communication actions on social media: posts and...

While prior research has examined the role of Information Technology (IT) investments in the process and performance of innovation, there is relatively little research on the business value of software innovation itself. In particular, whether a firm's software innovation affects the market...

While software patents have been growing steadily since 1996 when the restrictions on the patentability of software were eliminated, their value and impacts on firm’s profits remain unclear and ambiguous. Drawing on the real option theory and the literature on exploration and exploitation, we...