Wie kann eine Unternehmenskultur konkret gestaltet und weiterentwickelt werden? Antworten auf diese Frage liefern Beispiele aus der unternehmerischen Praxis von BMW, Grundfos, Hilti, Henkel, Lufthansa und Novo Nordisk.

Foreword -- Preface -- Introduction -- Foundation -- Understanding communication -- Examining communication approaches -- Scrutinizing ethical issues -- Imparting the organizational culture -- Communication challenges -- Selecting and using communication technologies -- Managing data,...

Chapter 1. Introduction -- Chapter 2. What is Culture in the Context of Organizations? -- Chapter 3. The Development of Culture and its Subcultures -- Chapter 4. The Influences of Culture on Organizations’ Daily-Life -- Chapter 5. Culture and Organizational Performance -- Chapter 6. Situations...

Appreciated by thousands of thoughtful students, successful managers, and aspiring senior leaders around the world Communicating for Managerial Effectiveness skillfully integrates theory, research, and real-world case studies into models designed to guide thoughtful responses to complex...