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Stories and storytelling in UΚ banking
Jones, Peter; Comfort, Daphne - In: Athens journal of business & economics : AJBE 5 (2019) 4, pp. 269-285
Persistent link: https://www.econbiz.de/10012129876
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Retail experience stores : experiencing the brand at first hand
Jones, Peter; Comfort, Daphne; Clarke-Hill, Colin; … - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
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Sustainability and the UK's major food retailers : consumer concentric cause marketing writ large
Jones, Peter; Comfort, Daphne; Hillier, David - In: Customer-centric marketing strategies : tools for …, (pp. 374-394). 2013
Persistent link: https://www.econbiz.de/10009669512
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Crowdsourcing corporate sustainability strategies
Jones, Peter; Comfort, Daphne; Hillier, David - In: International journal of business and globalisation : IJBG 10 (2013) 3, pp. 345-356
Persistent link: https://www.econbiz.de/10009783177
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Crowdsourcing corporate sustainability strategies
Jones, Peter; Comfort, Daphne; Hillier, David - In: International journal of business and globalisation : IJBG 10 (2013) 3, pp. 345-356
Persistent link: https://www.econbiz.de/10010184602