An ever changing world -- From brands to personal branding -- The personal brand equation -- Creating a personal brand profile -- Getting into the detail of the personal brand profile -- Giving your brand superior competitive -- Honing the building block of your personal brand -- The archetypes...

An ever changing world -- From brands to personal branding -- The personal brand equation -- Creating a personal brand profile -- Getting into the detail of the personal brand profile -- Giving your brand superior competitive -- Honing the building block of your personal brand -- The archetypes...