Carlson, Kurt A.; Conard, Jacqueline M. - In: Journal of Consumer Research 38 (2011) 2, pp. 300-300
In addition to deciding whether to buy an item, consumers can often decide when they buy an item. This article links the speed with which adults acquire items to the first letter of their childhood surname. We find that the later in the alphabet the first letter of one’s childhood surname is,...
