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The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico; Confente, Ilenia; Kaufmann, Hans … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
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The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia; Confente, Ilenia; … - In: Journal of marketing theory and practice 26 (2018) 3, pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
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When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover; Kirchoff, Jon Frederick; … - In: The journal of product & brand management 32 (2023) 6, pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
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Marketing a new generation of bio-plastics products for a circular economy : the role of green self-identity, self-congruity, and perceived value
Confente, Ilenia; Scarpi, Daniele; Russo, Ivan - In: Journal of business research : JBR 112 (2020), pp. 431-439
Persistent link: https://www.econbiz.de/10012230624
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia; Kucharska, Wioleta - In: The journal of brand management : an international journal 28 (2021) 1, pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
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Individual antecedents to consumer intention to switch to food waste bioplastic products : a configuration analysis
Scarpi, Daniele; Russo, Ivan; Confente, Ilenia; Hazen, … - In: Industrial marketing management : the international … 93 (2021), pp. 578-590
Persistent link: https://www.econbiz.de/10012501965
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The role of facilitators as partial signalers in the context of value perception
Russo, Ivan; Confente, Ilenia; Omar, Ayman - In: International journal of quality and service sciences 9 (2017) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10011650527