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~person:"Cooper, Robert G."
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Produktentwicklung
28
New product development
21
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13
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10
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10
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9
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Cooper, Robert G.
Herstatt, Cornelius
127
Brem, Alexander
46
Füller, Johann
42
Hollebeek, Linda D.
42
Calantone, Roger J.
37
Krcmar, Helmut
36
Di Benedetto, C. Anthony
35
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
33
Leimeister, Jan Marco
33
Piller, Frank T.
33
Qiu, Liangfei
33
Kenney, Martin
32
Lüthje, Christian
31
Hajli, Nick
30
Peitz, Martin
30
Tan, Yong
30
Bailey, Michael
29
Bruhn, Manfred
29
Hippel, Eric von
29
Möslein, Kathrin
29
Law, Chun Hung Roberts
28
Whinston, Andrew B.
28
Büttgen, Marion
27
Loureiro, Sandra Maria Correia
27
Reichwald, Ralf
26
Vrontis, Demetris
26
Filieri, Raffaele
25
Ozuem, Wilson
25
Spann, Martin
25
Griffin, Abbie
24
Lettl, Christopher
24
Martínez-López, Francisco J.
24
Stephen, Andrew T.
24
Tellis, Gerard J.
24
Wirtz, Bernd W.
24
Zhu, Feng
24
Franke, Nikolaus
23
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Research technology management : RTM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Research-technology management : RTM
3
European Journal of Marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Handbook of business-to-business marketing
1
Handbook of research on new product development
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International Marketing Review
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
7
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3
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1
The adoption of AI in new product development : results of a multi-firm study in the US and Europe
Cooper, Robert G.
;
Brem, Alexander M.
- In:
Research-technology management : RTM
67
(
2024
)
3
,
pp. 44-53
Persistent link: https://www.econbiz.de/10014574267
Saved in:
2
Top oder Flop in der
Produktentwicklung
: Erfolgsstrategien: von der Idee zum Launch
Cooper, Robert G.
-
2010
-
2. Auflage
Persistent link: https://www.econbiz.de/10003906643
Saved in:
3
Developing a product innovation and technology strategy for your business
Cooper, Robert G.
;
Edgett, Scott J.
- In:
Research technology management : RTM
53
(
2010
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003979264
Saved in:
4
Lean, rapid and profitable : new product development
Cooper, Robert G.
;
Edgett, Scott J.
-
2005
Persistent link: https://www.econbiz.de/10003391650
Saved in:
5
The Stage-Gate® system for product innovation in B2B firms
Cooper, Robert G.
- In:
Handbook of business-to-business marketing
,
(pp. 596-624)
.
2012
Persistent link: https://www.econbiz.de/10009500112
Saved in:
6
What's Next? : after Stage-Gate
Cooper, Robert G.
- In:
Research technology management : RTM
57
(
2014
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10010244475
Saved in:
7
Where are all the breakthrough new products? : using portfolio management to boost innovation
Cooper, Robert G.
- In:
Research technology management : RTM
56
(
2013
)
5
,
pp. 25-33
Persistent link: https://www.econbiz.de/10010127263
Saved in:
8
Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
Saved in:
9
Top oder Flop in der
Produktentwicklung
: Erfolgsstrategien; von der Idee zum Launch
Cooper, Robert G.
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001646232
Saved in:
10
Winning at new products : accelerating the process from idea to launch
Cooper, Robert G.
-
2001
-
3. ed
Persistent link: https://www.econbiz.de/10001575234
Saved in:
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