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Cooper, Robert G.
Herstatt, Cornelius
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30
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3
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ECONIS (ZBW)
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7
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Best practices and success drivers in new product development
Cooper, Robert G.
- In:
Handbook of research on new product development
,
(pp. 410-434)
.
2019
Persistent link: https://www.econbiz.de/10012125156
Saved in:
2
The adoption of AI in new product development : results of a multi-firm study in the US and Europe
Cooper, Robert G.
;
Brem, Alexander M.
- In:
Research-technology management : RTM
67
(
2024
)
3
,
pp. 44-53
Persistent link: https://www.econbiz.de/10014574267
Saved in:
3
Product development for the service sector : lessons from market leaders
Cooper, Robert G.
;
Edgett, Scott J.
-
1999
-
1. printing
Persistent link: https://www.econbiz.de/10001406341
Saved in:
4
Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
Industrial marketing management : the international …
59
(
2016
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011622919
Saved in:
5
Agile-stage-gate for manufacturers : changing the way new products are developed
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
Research technology management : RTM
61
(
2018
)
2
,
pp. 17-26
Persistent link: https://www.econbiz.de/10011820373
Saved in:
6
Top oder Flop in der
Produktentwicklung
: Erfolgsstrategien; von der Idee zum Launch
Cooper, Robert G.
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001646232
Saved in:
7
Winning at new products : accelerating the process from idea to launch
Cooper, Robert G.
-
2001
-
3. ed
Persistent link: https://www.econbiz.de/10001575234
Saved in:
8
Developing a product innovation and technology strategy for your business
Cooper, Robert G.
;
Edgett, Scott J.
- In:
Research technology management : RTM
53
(
2010
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003979264
Saved in:
9
Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
Saved in:
10
Where are all the breakthrough new products? : using portfolio management to boost innovation
Cooper, Robert G.
- In:
Research technology management : RTM
56
(
2013
)
5
,
pp. 25-33
Persistent link: https://www.econbiz.de/10010127263
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