Customer-driven innovation : a conceptual typology, review of theoretical perspectives, and future research directions
Year of publication: |
2019
|
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Authors: | Fisher, Gregory J. ; Fang, Eric |
Published in: |
Handbook of research on new product development. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78471-816-9. - 2019, p. 60-80
|
Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Wissenschaftliche Publikation | Academic publication |
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