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Service innovation as a social construction : the role of boundary objects
Mele, Cristina; Sebastiani, Roberta; Corsaro, Daniela - In: Marketing theory 19 (2019) 3, pp. 259-279
Persistent link: https://www.econbiz.de/10012109391
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Practices of service innovation diffusion
Corsaro, Daniela; Sebastiani, Roberta; Mele, Cristina - In: Innovating in practice : perspectives and experiences, (pp. 159-178). 2017
Persistent link: https://www.econbiz.de/10011569968
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Guest editorial: crisis management in the COVID-19 pandemic waves
Mele, Cristina; Russo Spena, Tiziana; Corsaro, Daniela; … - In: The journal of business & industrial marketing 37 (2022) 10, pp. 1949-1958
Persistent link: https://www.econbiz.de/10013455370
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Special issue: business and industrial marketing in the post-covid-19 era
Mele, Cristina (ed.); Russo Spena, Tiziana (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013455471