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Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
Cotte, June; Coulter, Robin A.; Moore, Melissa - In: Journal of Business Research 58 (2005) 3, pp. 361-368
Persistent link: https://www.econbiz.de/10005466147
Cover Image
Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
Cotte, June; Coulter, Robin A.; Moore, Melissa - In: Journal of business research : JBR 58 (2005) 3, pp. 361-368
Persistent link: https://www.econbiz.de/10006714081