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Recent research in marketing has focused on cross-category variation in the market share of private label products … the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands.Key Words: private labels, pricing, competitive …
Persistent link: https://www.econbiz.de/10009442569
Recent research in marketing has focused on cross-category variation in the market share of private label products … the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands. Key Words: private labels, pricing, competitive …
Persistent link: https://www.econbiz.de/10005310639
Recent research in marketing has focused on cross-category variation in the market share of private label products … the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands. Key Words: private labels, pricing, competitive …
Persistent link: https://www.econbiz.de/10010635635
with other dairy policy initiatives and how it addresses a new dairy pricing problem – excessive market power in the fluid … milk marketing channel this paper is for you. The last two questions and answers are the MUST READ section of this paper …
Persistent link: https://www.econbiz.de/10010777235
Formulating theoretical models inevitably requires various simplifications that assist in making analysis tractable and that facilitate deriving closed form solutions. While the strategic insights gained from theoretical models of market phenomena are often quite valuable, testing the...
Persistent link: https://www.econbiz.de/10009442563
our premise that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing …
Persistent link: https://www.econbiz.de/10009442565
determinants of both demand and strategic pricing decisions by firms. Consequently, we estimate a simultaneous system of share and … strategic insights into the pricing interaction between national brands and private labels. In our empirical analysis, we employ … find that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior …
Persistent link: https://www.econbiz.de/10009442574
determinants of both demand and strategic pricing decisions by firms. Consequently, we estimate a simultaneous system of share and … strategic insights into the pricing interaction between national brands and private labels. In our empirical analysis, we employ … find that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior …
Persistent link: https://www.econbiz.de/10010635639
our premise that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing …
Persistent link: https://www.econbiz.de/10010635660
our premise that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing …
Persistent link: https://www.econbiz.de/10004989048