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Crespo-Almendros, Esmeraldo
Barrio-García, Salvador del
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Alcántara-Pilar, Juan Miguel
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Porcu, Lucia
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Crespo-Almendros, Esmeralda
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del Barrio-García, Salvador
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Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
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