Does language matter? : a cross-national comparison of the moderating effect of language on website information-processing
Year of publication: |
July 2018
|
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Authors: | Alcántara-Pila, Juan Miguel ; Barrio-García, Salvador del ; Rodríguez-López, Mª Eugenia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 66-78
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Subject: | Language | Online perceived risk | Perceived usability | Satisfaction online | Uncertainty avoidance | Individualism | Sprache | Website | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Risiko | Risk | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Vergleich | Comparison |
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