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Crijns, Rogier
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Is it necessary to adapt advertising appeals for national audiences in Western Europe?
Hoeken, Hans
;
Starren, Mariannne
;
Nickerson, Catherine
; …
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10003438362
Saved in:
2
Is it Necessary to Adapt Advertising Appeals for National Audiences in Western Europe?
Hoeken, Hans
;
Starren, Marianne
;
Nickerson, Catherine
; …
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10008126004
Saved in:
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