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~person:"Cronin, Anne M."
~person:"Okazaki, Shintaro"
~type_genre:"Reprint"
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International marketing ; Vol. 2
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Currencies of commercial exchange : advertising agencies and the promotional imperative
Cronin, Anne M.
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2009
Persistent link: https://www.econbiz.de/10003832547
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Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
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Okazaki, Shintaro
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2008
Persistent link: https://www.econbiz.de/10003656203
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