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Process and output control in marketing channels: toward understanding their heterogeneous effects

Brown, James R.; Crosno, Jody L. - In: Journal of Business & Industrial Marketing 34 (2019) 4, pp. 735-753

Purpose: Extant research has demonstrated that marketing channel control can produce both positive and negative effects. This paper aims to use meta-analysis to understand potential sources of those heterogeneous effects. This research also identifies areas in need of future research to help...

Persistent link: https://www.econbiz.de/10012073218

The effects of transacation-specific investments in marketing channels: the moderating role of relational norms

Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333

Persistent link: https://www.econbiz.de/10003897723

A meta-analytic review of the effects of organizational control in marketing exchange relationships

Crosno, Jody L.; Brown, James R. - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 297-314

Persistent link: https://www.econbiz.de/10011287130

Boosting the effectiveness of channel governance options : the moderationing role of relational norms

Brown, James R.; Weaven, Scott K.; Dant, Rajiv P.; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 29-57

Persistent link: https://www.econbiz.de/10011453231

Relationship satisfaction : an overlooked marketing channel safeguard

Brown, James R.; Crosno, Jody L.; Liu, Yuerong; Dev, … - In: Industrial marketing management : the international … 87 (2020), pp. 171-180

Persistent link: https://www.econbiz.de/10012285151

Is the theory of trust and commitment in marketing relationships incomplete?

Brown, James R.; Crosno, Jody L.; Tong, Pui Ying - In: Industrial marketing management : the international … 77 (2019), pp. 155-169

Persistent link: https://www.econbiz.de/10012004237

The effects of transacation-specific investments in marketing channels: the moderating role of relational norms

Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333

Persistent link: https://www.econbiz.de/10009884933