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~person:"Cruz, Ana"
~person:"Pömpner, Alexandra"
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Developing an effective digital presence
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
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(pp. 138-160)
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2017
Persistent link: https://www.econbiz.de/10011582700
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Der Kauftrichter als Controllinginstrument zur Messung der Markenstärke von Händlermarken im Lebensmitteleinzelhandel
Geise, Wolfgang
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Geise, Fabian A.
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Pömpner, Alexandra
- In:
Marken- und Kommunikationscontrolling
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(pp. 55-67)
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2016
Persistent link: https://www.econbiz.de/10011572577
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