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Be loyal but not addicted : effect of online game social migration on game loyalty and addiction

Wei, Hua; Wu, Na; Wang, Tao; Zhou, Zongkui; Cui, Nan; … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 343-351

Persistent link: https://www.econbiz.de/10011695117

The impacts of customer participation and company reputation on customer-company identification

Xu, Lan; Wang, Tao; Cui, Nan; Su, Suhua - In: International journal of networking and virtual … 10 (2012) 3/4, pp. 247-259

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The influence of clan culture on business performance in Asian private-owned enterprises : the case of China

Xiong, Ming Ning; Wang, Cheng Lu; Cui, Nan; Wang, Tao - In: Industrial marketing management : the international … 99 (2021), pp. 97-110

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The substitute effect of internal R&D and external knowledge acquisition in emerging markets

Wang, Tao; Yu, Xue; Cui, Nan - In: European Journal of Marketing 54 (2020) 5, pp. 1117-1146

Purpose: This paper aims to provide a new perspective in investigating how internal research and development (R&D) and external knowledge acquisition interact regarding their influence on innovation performance in an emerging market context. Building on an attention-based view (ABV), it argues...

Persistent link: https://www.econbiz.de/10012275449

The impacts of customer participation and company reputation on customer-company identification

Xu, Lan; Wang, Tao; Cui, Nan; Su, Suhua - In: International journal of networking and virtual … 10 (2012) 3/4, pp. 247-259

Persistent link: https://www.econbiz.de/10010003148