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Cunha, Marcus
Coughlan, Anne T.
87
Shulman, Jeffrey D.
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Consumer uncertainty and purchase decision reversals : theory and evidence
Shulman, Jeffrey D.
;
Cunha, Marcus
;
Saint Clair, Julian K.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 590-605
Persistent link: https://www.econbiz.de/10011313055
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Strategic information transmission in peer-to-peer lending markets
Caldieraro, Fabio
;
Zhang, Jonathan Z.
;
Cunha, Marcus
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 42-63
Persistent link: https://www.econbiz.de/10011810253
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