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National customer orientation : a framework, propositions and agenda for future research
Mintz, Ofer; Currim, Imran S.; Deshpandé, Rohit - In: European journal of marketing 56 (2022) 4, pp. 1014-1041
Persistent link: https://www.econbiz.de/10013350945
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National customer orientation : an empirical test across 112 countries
Mintz, Ofer; Currim, Imran S.; Deshpandé, Rohit - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 189-204
Persistent link: https://www.econbiz.de/10014333912