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Currim, Imran S.
Deshpandé, Rohit
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National customer orientation : a framework, propositions and agenda for future research
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1014-1041
Persistent link: https://www.econbiz.de/10013350945
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National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
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