Narrow search
Showing 1 - 4 of 4
Cover Image
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Cover Image
Regulation of nutrition and health claims in advertising
Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; … - In: Journal of advertising research 48 (2008) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
Cover Image
Regulation of Nutrition and Health Claims in Advertising
Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; … - In: Journal of advertising research 48 (2008) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10008051949
Cover Image
How Well Does GLOBE Predict Values in Advertising? A Content Analysis of Print Advertising from the UK, Ireland, Poland and Hungary
Czarnecka, Barbara; Brennan, Ross - 2011
This cross-cultural comparative study investigated differences in the frequency and types of value appeals used in print advertising from Poland, the UK, Hungary and Ireland. The methodological approach was content analysis; Pollay’s (1983) value appeals were linked to the GLOBE dimensions...
Persistent link: https://www.econbiz.de/10014178519