Educating tomorrow's marketers

The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of material seemed to be a suitable foundation on which to build an e-book dealing with the challenges facing marketing educators at the start of the second decade of the millennium

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Year of publication:	2010
Authors:	Brennan, Ross
Publisher:	Bradford : Emerald Group Publishing Limited
Subject:	Marketing \| Bildungsinvestition \| Human capital investment

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Extent:	Online-Ressource (140 p.)
Series:	Marketing Intelligence and Planning: Volume 28, Edition 7 Marketing intelligence & planning ; vol. 28, no. 7
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; The changing body of students; The uncomfortable mix of seduction and inexperience in vocational students' decision making; The student practitioner; The avatar lecturer: learning and teaching in Second Life; Marketing simulation games: student and lecturer perspectives; Large cohort assessment: depth, interaction and manageable marking; The employability attributes required of new marketing graduates; Key issues in marketing education: the marketing educators' view;
ISBN:	978-0-85724-657-8 ; 978-0-85724-658-5 ; 978-0-85724-657-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012676460