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On the profitability of innovative assets
Czarnitzki, Dirk (contributor); Kraft, Kornelius (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002040129
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On the profitability of innovative assets
Czarnitzki, Dirk; Kraft, Kornelius - In: Applied economics 42 (2010) 13/15, pp. 1941-1953
Persistent link: https://www.econbiz.de/10008737879
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On the Profitability of Innovative Assets
Czarnitzki, Dirk; Kraft, Kornelius - 2007
on the effects of the patent stock on profitability. The database is a representative sample of German manufacturing … patent stock has a strong and robust effect on profitability …
Persistent link: https://www.econbiz.de/10014223484
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On the Profitability of Innovative Assets
Kraft, Kornelius; Czarnitzki, Dirk - 2004
on the effects of the patent stock on profitability. The data base is a representative sample of German manufacturing … patent stock has a strong and robust effect on profitability. …
Persistent link: https://www.econbiz.de/10010297363
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Spillovers of Innovation Activities and Their Profitability
Czarnitzki, Dirk; Kraft, Kornelius - 2007
leakage of knowledge in an industry will negatively affect profitability. This paper presents the results of an empirical … study on the effects of outgoing and incoming spillovers on firms? profitability. It turns out that the expected asymmetry …
Persistent link: https://www.econbiz.de/10010297973
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10011418793
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016
Persistent link: https://www.econbiz.de/10011527396
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - In: International journal of the economics of business 26 (2019) 1, pp. 157-176
Persistent link: https://www.econbiz.de/10012182256
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Spillovers of innovation activities and their profitability
Czarnitzki, Dirk; Kraft, Kornelius - In: Oxford economic papers 64 (2012) 2, pp. 302-322
Persistent link: https://www.econbiz.de/10009526817
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Spillovers of innovation activities and their profitability
Czarnitzki, Dirk (contributor); Kraft, Kornelius (contributor) - 2007
leakage of knowledge in an industry will negatively affect profitability. This paper presents the results of an empirical … study on the effects of outgoing and incoming spillovers on firms’ profitability. It turns out that the expected asymmetry …
Persistent link: https://www.econbiz.de/10003607681