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~person:"Czarnitzki, Dirk"
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Czarnitzki, Dirk
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1
The dynamic relationship between investments in brand equity and firm
profitability
: evidence using trademark registrations
Crass, Dirk
;
Czarnitzki, Dirk
;
Toole, Andrew A.
-
2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10011418793
Saved in:
2
The dynamic relationship between investments in brand equity and firm
profitability
: evidence using trademark registrations
Crass, Dirk
;
Czarnitzki, Dirk
;
Toole, Andrew A.
-
2016
Persistent link: https://www.econbiz.de/10011527396
Saved in:
3
The Dynamic Relationship between Investments in Brand Equity and Firm
Profitability
: Evidence Using Trademark Registrations
Crass, Dirk
-
2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10013000147
Saved in:
4
The dynamic relationship between investments in brand equity and firm
profitability
: evidence using trademark registrations
Crass, Dirk
;
Czarnitzki, Dirk
;
Toole, Andrew A.
- In:
International journal of the economics of business
26
(
2019
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10012182256
Saved in:
5
The Dynamic Relationship between Investments in Brand Equity and Firm
Profitability
: Evidence Using Trademark Registrations
Crass, Dirk
-
2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10012995473
Saved in:
6
The Dynamic Relationship between Investments in Brand Equity and Firm
Profitability
: Evidence Using Trademark Registrations
Crass, Dirk
-
2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10012981817
Saved in:
7
R&D, innovation and the impact on
productivity
in Flanders
Czarnitzki, Dirk
;
O'Byrnes, Niall
- In:
Tijdschrift voor economie en management
52
(
2007
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10003503074
Saved in:
8
Extent and evolution of the
productivity
gap in Eastern Germany
Czarnitzki, Dirk
-
2003
Persistent link: https://www.econbiz.de/10001763978
Saved in:
9
R&D, Innovation and the Impact on
Productivity
in Flanders
Czarnitzki, Dirk
;
O'Byrnes, Niall
-
2007
This paper presents an empirical study on
productivity
growth using data from the Flemish part of the Community … process innovations are an important driver of
productivity
growth while product innovations have no significant impact once …
Persistent link: https://www.econbiz.de/10014051210
Saved in:
10
On the
Profitability
of Innovative Assets
Kraft, Kornelius
;
Czarnitzki, Dirk
-
2004
on the effects of the
patent
stock on
profitability
. The data base is a representative sample of German manufacturing …
patent
stock has a strong and robust effect on
profitability
. …
Persistent link: https://www.econbiz.de/10010297363
Saved in:
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