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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10011418793
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016
Persistent link: https://www.econbiz.de/10011527396
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The Dynamic Relationship between Investments in Brand Equity and Firm Profitability : Evidence Using Trademark Registrations
Crass, Dirk - 2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10013000147
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - In: International journal of the economics of business 26 (2019) 1, pp. 157-176
Persistent link: https://www.econbiz.de/10012182256
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The Dynamic Relationship between Investments in Brand Equity and Firm Profitability : Evidence Using Trademark Registrations
Crass, Dirk - 2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10012995473
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The Dynamic Relationship between Investments in Brand Equity and Firm Profitability : Evidence Using Trademark Registrations
Crass, Dirk - 2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10012981817
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R&D, innovation and the impact on productivity in Flanders
Czarnitzki, Dirk; O'Byrnes, Niall - In: Tijdschrift voor economie en management 52 (2007) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10003503074
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Extent and evolution of the productivity gap in Eastern Germany
Czarnitzki, Dirk - 2003
Persistent link: https://www.econbiz.de/10001763978
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R&D, Innovation and the Impact on Productivity in Flanders
Czarnitzki, Dirk; O'Byrnes, Niall - 2007
This paper presents an empirical study on productivity growth using data from the Flemish part of the Community … process innovations are an important driver of productivity growth while product innovations have no significant impact once …
Persistent link: https://www.econbiz.de/10014051210
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On the Profitability of Innovative Assets
Kraft, Kornelius; Czarnitzki, Dirk - 2004
on the effects of the patent stock on profitability. The data base is a representative sample of German manufacturing … patent stock has a strong and robust effect on profitability. …
Persistent link: https://www.econbiz.de/10010297363