Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...

This paper examines how university research alliances and other cooperative links with universities contribute to startup employment growth. We argue that “scientific absorptive capacity” at the startup is critical for reaping the benefits from university research alliances, but not...