Abrudan, Ioana-Nicoleta; Plăiaş, Ioan; Dabija, Dan … - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 536-552
current activities, which is aimed at improving their image and increasing customer satisfaction and loyalty. The purpose of … the present research is to study the influence of innovation activities through the image components on behavioural … questionnaire survey among the customers of Cluj-Napoca shopping centers, the relationship among the components of image and …
