Developing businesses in compliance with the principles of sustainability has been a tough challenge in our century. A planned, integrated and properly coordinated orientation towards environment protection, involvement in activities of society and local communities, supporting and streamlining...

A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...

Developing businesses in compliance with the principles of sustainability has been a tough challenge in our century. A planned, integrated and properly coordinated orientation towards environment protection, involvement in activities of society and local communities, supporting and streamlining...

A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...

The garment industry and retail have been prominently submitted, to a continuous adaption process to the new tendencies of the international business environment, being confronted with numerous challenges emerged from the necessity to satisfy the consumer's polyvalent behavior, in continuous...

Although shopping centers are a relatively recent phenomenon in the landscape of local retailing in most Romanian cities, one can notice the increase in size of their retail floor, as well as the rise of local investors that are willing to invest in such businesses. The development of shopping...

The image perceived by the clients of supermarkets and hypermarkets is not only the result of the companies' informative actions conducted by means of advertising, public relations, online presence or brochures with insertions about the sold items, the best prices and the most attractive offers,...

Building and, more particularly, cementing a strong relationship between consumers and retail format is a major goal that any retail chain attempts to achieve through its marketing strategy. By resorting to various procedures and tools, the management of any retail brand seeks to develop in the...

In the context of a sharp decrease in the citizens' standard of living, and of the increase in unemployment and the need to upgrade local infrastructure, public authorities throughout the country face some major challenges. On the one hand, they have to ensure the cash flow needed to support...