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Do Descriptive Menu Labels Bias a Person's Taste?

Wansink, Brian; Painter, James; van Ittersum, Koert - 2017

Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...

Persistent link: https://www.econbiz.de/10014130396

Managerial empathy facilitates egocentric predictions of consumer preferences

Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252

Persistent link: https://www.econbiz.de/10010526559

Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making

Herzog, Walter; Hattula, Johannes D.; Dahl, Darren W. - In: Journal of marketing research 58 (2021) 3, pp. 456-475

Persistent link: https://www.econbiz.de/10012521444

Existing food habits and recent choices lead to disregard of food safety announcements

Cao, Ying; Just, David; Turvey, Calum Greig; Wansink, Brian - In: Canadian journal of agricultural economics : CJAE 63 (2015) 4, pp. 491-511

Persistent link: https://www.econbiz.de/10011453857

The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior

LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254

Persistent link: https://www.econbiz.de/10011885020

The role of imagination-focused visualization on new product evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55

Persistent link: https://www.econbiz.de/10003810246

Smart shopping carts : how real-time feedback influences spending

Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: MSI reports : working paper series (2011) 4, pp. 105-142

Persistent link: https://www.econbiz.de/10009559369

Smart shopping carts : how real-time feedback influences spending

Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: Journal of marketing 77 (2013) 6, pp. 21-36

Persistent link: https://www.econbiz.de/10010203379

Better moods for better eating? : how mood influences food choice

Gardner, Meryl P.; Wansink, Brian; Kim, Junyong; Park, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 320-335

Persistent link: https://www.econbiz.de/10010403237

Seeking the ideal level of design newness : consumer response to radical and incremental product design

Mugge, Ruth; Dahl, Darren W. - In: The journal of product innovation management : an … 30 (2013), pp. 34-47

Persistent link: https://www.econbiz.de/10010210818