The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
Year of publication: |
June 2018
|
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Authors: | LaTour, Kathryn A. ; LaTour, Michael S. ; Wansink, Brian |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 2, p. 240-254
|
Subject: | Konsumentenverhalten | Consumer behaviour | Experiment | Präferenztheorie | Theory of preferences |
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