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~person:"Dahlén, Micael"
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Advertising
26
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23
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14
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13
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12
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5
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26
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Dahlén, Micael
Kaiser, Harry M.
69
Becker, Manfred
59
Eisend, Martin
49
Anderson, Simon P.
48
Sethi, Suresh
46
Peitz, Martin
42
Kind, Hans Jarle
40
Taylor, Charles Raymond
40
Garavan, Thomas N.
39
Silk, Alvin J.
39
Pelsmacker, Patrick de
37
Thom, Norbert
36
McLean, Gary N.
35
Michelberger, Pál
35
Nilssen, Tore
33
Noe, Raymond A.
33
Wilbur, Kenneth C.
33
Stewart, Jim
32
Bruhn, Manfred
30
Gierl, Heribert
30
Passmore, Jonathan
30
Armstrong, Michael
29
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
29
Septianto, Felix
29
Clutterbuck, David
28
Kets de Vries, Manfred F. R.
28
Mueller, Barbara
28
Okazaki, Shintaro
28
Schreyögg, Astrid
28
Scullion, Hugh
28
Sørgard, Lars
28
Berndt, Ernst R.
27
Ghosh, Rajashi
27
Pepels, Werner
27
Saffer, Henry
27
Holtbrügge, Dirk
26
Liaukonyte, Jura
26
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Ekonomiska forskningsinstitutet <Stockholm>
1
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Journal of advertising : official publication of the American Academy of Advertising
6
Journal of advertising research
6
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
2
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1
European Journal of Marketing
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
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ECONIS (ZBW)
23
Other ZBW resources
3
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1
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
Advertising
creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
3
The "killer" ad : an assessment of
advertising
violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
4
A taste of "Nextopia" : exploring consumer response to
advertising
for future products
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Sjödin, Henrik
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
Saved in:
5
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
6
Think outside the ad : can
advertising
creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
7
Consumer-perceived signals of "creative" versus "efficient"
advertising
: investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
Saved in:
8
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
9
Exploring
advertising
equity : how a brand's past
advertising
may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
10
Marketing on the web : empirical studies of
advertising
and promotion effectiveness
Dahlén, Micael
-
2001
Persistent link: https://www.econbiz.de/10001582802
Saved in:
1
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