Think outside the ad : can advertising creativity benefit more than the advertiser?
Sara Rosengren, Micael Dahlén, and Erik Modig
| Year of publication: |
2013
|
|---|---|
| Authors: | Rosengren, Sara ; Dahlén, Micael ; Modig, Erik |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 4, p. 320-330
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| Subject: | Werbung | Advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230068