Purpose – Nepotism is an old social phenomenon that exists in many societies. It was associated with the human need to secure the requirements of their life and improve their social life. Nepotism is the practice between those with control of favoring relatives or friends, by providing them...

Despite there are many tourism and hospitality organizations, it might be confusing for tourists to choose one over others. Studying the impact of viral marketing on choosing tourism and hospitality organizations is vital. In Egypt, the development of tourism and hospitality industry is vital...

Tourism and hospitality industry has been recognized as one of the most growing activities over the last decades. The major resource in tourism and hospitality industry is the qualified employee. The success of this industry depends on employees' performance. Therefore, this study aimed to...

This research paper is aiming at analyzing the perceptions of undergraduate students about using comics as a learning strategy in the tourism and hospitality higher education. This study is using qualitative approach to understand the importance of using comics in improving the level of...

The aim of this paper is to enhance the knowledge and understanding of service experience dimensions in tourism and hospitality industry. It introduces management principles that are applied to the context of tourism and hospitality in relation to managing service experience. This paper examines...

This paper aims to understand the impact of e-Service Quality Management (e-SQM) in hotels on British tourists’ satisfaction. E-SQM and tourist satisfaction are vital concepts that hotels must understand to achieve a competitive advantage. This paper provides a broad-based analysis which will...