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Investigating the consequences of word of mouth from a WOM sender's perspective in the services context
Chawdhary, Rahul
;
Dall'Olmo Riley, Francesca
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1018-1039
Persistent link: https://www.econbiz.de/10011405185
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