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Mapping market mobility: Psychographic profiles and media exposure
Darden, William R.; French, Warren A.; Howell, Roy D. - In: Journal of Business Research 7 (1979) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10005473952
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Dimensions of salesman stereotypes and their relation to executive characteristics
Darden, William R.; French, Warren A. - In: Social science quarterly 51 (1971) 4, pp. 959-967
Persistent link: https://www.econbiz.de/10002046074
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Mapping market mobility : psychographic profiles and media exposure
Darden, William R.; French, Warren A.; Howell, Roy D. - In: Journal of business research : JBR 7 (1979) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10002046096
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Changes in consumer attitudes toward marketing, consumerism and government regulation, 1971-1975
Barksdale, Hiram C.; Darden, William R.; Perreault jr., … - In: Journal of consumer affairs : official publication of … 10 (1976) 2, pp. 117-139
Persistent link: https://www.econbiz.de/10001877684
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Consumer attitudes toward marketing and consumerism
Barksdale, Hiram C.; Darden, William R. - In: Journal of marketing 36 (1972) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10001877703