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Darden, William R.
Perreault, William D.
39
Cannon, Joseph P.
37
McCarthy, Edmund Jerome
23
Gundlach, Gregory T.
9
McCarthy, E. Jerome
9
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8
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Journal of leisure research
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Journal of marketing research : JMR
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ECONIS (ZBW)
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A psychographic classification of vacation life styles
Perreault, William D.
;
Darden, Donna K.
;
Darden, William R.
- In:
Journal of leisure research
9
(
1977
)
3
,
pp. 208-224
Persistent link: https://www.econbiz.de/10002624641
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2
Identifying interurban shoppers : multiproduct purchase patterns and segmentation profiles
Darden, William R.
;
Perreault, William D.
- In:
Journal of marketing research : JMR
13
(
1976
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10002046080
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