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Guest editorial: The interaction of online technology on the consumer shopping experience

Darley, William K. - In: Psychology & marketing 27 (2010) 2, pp. 91-93

Persistent link: https://www.econbiz.de/10003945264

Increasing Sub-Saharan Africa's share of foreign direct investment : public policy challenges, strategies, and implications

Darley, William K. - In: Journal of African business 13 (2012) 1/3, pp. 62-69

Persistent link: https://www.econbiz.de/10009710191

The roles of message content, product risk, and communication modality in determining consumer response to advertsing

Darley, William K. - 1987

Persistent link: https://www.econbiz.de/10004143453

Doctoral education in business and management in Africa : challenges and imperatives in policies and strategies

Darley, William K. - In: The international journal of management education 19 (2021) 2, pp. 1-10

Persistent link: https://www.econbiz.de/10013184693

Modeling the Determinants and Effects of Creativity in Advertising

Smith, Robert E.; MacKenzie, Scott B.; Yang, Xiaojing; … - In: Marketing Science 26 (2007) 6, pp. 819-833

Consumer perceptions of advertising creativity are investigated in a series of studies beginning with scale development and ending with comprehensive model testing. Results demonstrate that perceptions of ad creativity are determined by the interaction between divergence and relevance, and that...

Persistent link: https://www.econbiz.de/10008787583

Store-choice behavior for pre-owned merchandise

Darley, William K.; Lim, Jeen-Su - In: Journal of Business Research 27 (1993) 1, pp. 17-31

Persistent link: https://www.econbiz.de/10005473635

Service value and retention : does gender matter?

Darley, William K.; Luethge, Denise J. - In: Journal of retailing and consumer services 48 (2019), pp. 178-185

Persistent link: https://www.econbiz.de/10012001297

Effect of early-late stage entrepreneurial acitivity on perceived challenges and the ability to predict consumer needs : a Saudi perspective

Darley, William K.; Khinzindar, Tariq M. - In: Journal of transnational management : the official … 20 (2015) 1, pp. 67-84

Persistent link: https://www.econbiz.de/10011398167

The role of faculty research in the development of a management research and knowledge culture in African educational institutions

Darley, William K.; Luethge, Denise J. - In: Academy of Management learning & education : AMLE 15 (2016) 2, pp. 325-344

Persistent link: https://www.econbiz.de/10011537004

A study of female Middle Eastern entrepreneurs : a resource-based view

Khizindar, Tariq M.; Darley, William K. - In: Journal of research in marketing and entrepreneurship : JRME 19 (2017) 1, pp. 42-58

Persistent link: https://www.econbiz.de/10011754224