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Influence of consumers' temporary affect on ad engagement : a computational research approach
Lu, Xinyu
;
Das, Debarati
;
Huh, Jisu
;
Srivastava, Jaideep
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 352-368
Persistent link: https://www.econbiz.de/10013362318
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