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How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel; Guha, Abhijit; Biswas, Abhijit; Krishnan, Balaji - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
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The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Biswas, Dipayan; Biswas, Abhijit; Das, Neel - In: Journal of advertising : official publication of the … 35 (2006) 2, pp. 17-32
Persistent link: https://www.econbiz.de/10008126621
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Effect of discounts on search and shopping intentions: the moderating role of shopping environment
Das, Neel; Burman, Bidisha; Biswas, Abhijit - In: International journal of electronic marketing and … 1 (2006) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10007388826
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Effect of discounts on search and shopping intentions: the moderating role of shopping environment
Das, Neel; Burman, Bidisha; Biswas, Abhijit - In: International journal of electronic marketing and … 1 (2006) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10007393180