Maynard, Leigh J.; Davidson, Kelly - In: Journal of Wine Economics 4 (2009) 01, pp. 10-24
Logistic regressions identified determinants of red and white wine purchases in formal and casual restaurants, using a detailed dataset of over 26,000 consumer-level food away-from-home purchases in two Canadian provinces during 2000–2005. Meal context regressors, and prior behavior associated...