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~person:"Day, George S."
~person:"Ford, John B."
~person:"Wiedmann, Klaus-Peter"
~subject:"Marketing management"
~subject:"Strategische Planung"
~type_genre:"Sammelwerk"
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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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The interface of marketing and strategy
Day, George S.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10012878718
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