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~person:"De Bock, Tine"
~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Decision"
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Theory"
~subject:"Viral marketing"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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Decision
Entscheidung
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Marktsegmentierung
Theory
Viral marketing
Consumer behaviour
33
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12
Germany
12
Brand management
6
Markenführung
6
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5
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5
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German
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De Bock, Tine
Defever, Christine
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schillewaert, Niels
Van Kerckhove, Anneleen
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Bauer, Hans H.
36
Janssen, Maarten C. W.
36
Sutter, Matthias
35
Rock, Bram de
33
Cherchye, Laurens
31
Huber, Frank
28
Moraga-González, José Luis
26
Vermeulen, Frederic
24
Inderst, Roman
20
Dräger, Lena
19
Franses, Philip Hans
19
Stavins, Joanna
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Zhou, Jidong
18
Jonker, Nicole
17
Vandenbussche, Hylke
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Spiller, Achim
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Griffith, Rachel
15
Helm, Roland
15
Peitz, Martin
15
Schuh, Scott
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Carroll, Chris
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Jappelli, Tullio
14
Karlan, Dean
14
Karle, Heiko
14
Netessine, Serguei
14
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1
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Schriftenreihe Marketing, Management
14
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
12
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
ERIM report series research in management
2
Schriftenreihe Marketing Management
2
Econometric Institute research papers
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ECONIS (ZBW)
33
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Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
2
On combining revealed and stated preferences to forecast customer behavior : three case studies
Verhoef, Peter C.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001644170
Saved in:
3
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
4
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
5
Gestern geklaut, heute gekauft? : eine Untersuchung zum Paradigmenwechsel unter Musikkonsumenten
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
;
Walsh, Gianfranco
; …
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001785104
Saved in:
6
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
7
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
8
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
Saved in:
9
Die Identifikation von Lead-Usern in virtuellen Communities : eine empirische Untersuchung ihrer Verhaltensmerkmale in Bulletin-Boards
Wiedmann, Klaus-Peter
;
Pankalla, Lars
;
Ramlow, Felix
-
2009
Persistent link: https://www.econbiz.de/10003853856
Saved in:
10
Dynamik der Risikoakzeptanz bei innovativen Technologien : Nanotechnologie als Herausforderung für ein neues ganzheitliches Risikomanagementmodell
Wiedmann, Klaus-Peter
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003885547
Saved in:
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