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~person:"De Bock, Tine"
~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~subject:"Decision"
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Theory"
~subject:"Viral marketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
Decision
Entscheidung
Konsumentenverhalten
Marktsegmentierung
Theory
Viral marketing
Consumer behaviour
21
Brand
3
Brand management
3
Ethics
3
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3
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3
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2
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2
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Collection of articles of several authors
Graue Literatur
Non-commercial literature
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207
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207
Arbeitspapier
19
Working Paper
19
Aufsatz im Buch
15
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15
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6
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21
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De Bock, Tine
Defever, Christine
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schillewaert, Niels
Van Kerckhove, Anneleen
Verhoef, Peter C.
Bauer, Hans H.
40
Sheth, Jagdish N.
40
Janssen, Maarten C. W.
36
Sutter, Matthias
35
Rock, Bram de
34
Cherchye, Laurens
32
Huber, Frank
31
Moraga-González, José Luis
27
Vermeulen, Frederic
25
Belk, Russell W.
22
Wiedmann, Klaus-Peter
21
Inderst, Roman
20
Spiller, Achim
20
Dräger, Lena
19
Franses, Philip Hans
19
Stavins, Joanna
19
Zhou, Jidong
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Jonker, Nicole
17
Vandenbussche, Hylke
17
Warlop, Luk
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Griffith, Rachel
15
Helm, Roland
15
Peitz, Martin
15
Schuh, Scott
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Carroll, Chris
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Jappelli, Tullio
14
Karlan, Dean
14
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Erasmus Research Institute of Management
2
Econometrisch Instituut <Rotterdam>
1
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1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
12
Journal of business research : JBR
4
ERIM report series research in management
2
Econometric Institute research papers
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
21
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1
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
2
On combining revealed and stated preferences to forecast customer behavior : three case studies
Verhoef, Peter C.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001644170
Saved in:
3
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
4
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
5
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
6
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
7
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
Saved in:
8
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
9
Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen
;
Vermeir, Iris
;
Geuens, Maggie
-
2009
Persistent link: https://www.econbiz.de/10003936788
Saved in:
10
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10003937212
Saved in:
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